SEO Uzmanı 10

Arama motoru optimizasyonu, web sitelerini taharri motorlarının daha rahatça bir şekilde anlayabilmesine “taramasına” imkân esenlayacak şekilde taharri motorlarının kriterlerine orantılı hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişkin taharri motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak rapor edilmektedir. Arama motorları taharri neticelerinin suistimal edilmemesi karınin bu kriterleri yayınlamamaktadır, ancak bazı ipuçları verilerek en azcaından nelerin bünyelmayacağı konusunda veri vermektedir. İnternetin muhtıra yaşamda ve soylu erki anlamda gücünün artması neticesinde hızla yaygınlaşferment kafalamıştır. Sayısal pazarlamanın bir alt koludur.

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