SEO Uzmanı 3

Arama motoru optimizasyonu, web sitelerini arama motorlarının daha rahatça bir şekilde anlayabilmesine “taramasına” olanak sağlayacak şekilde arama motorlarının kriterlerine isabetli hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgili arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak söyleyiş edilmektedir. Arama motorları arama sonuçlarının suistimal edilmemesi için bu kriterleri yayınlamamaktadır, ancak bazı ipuçları verilerek en azından nelerin konstrüksiyonlmayacağı konusunda bili vermektedir. İnternetin günce evetşamda ve iktisadi anlamda gücünün artması neticesinde hızla yaygınlaşhamur başlamıştır. Sayısal pazarlamanın bir madun koludur.

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