SEO Uzmanı 9

Taharri motoru optimizasyonu, web sitelerini arama motorlarının henüz rahatlık bir şekilde anlayabilmesine “taramasına” imkân sağlayacak şekilde arama motorlarının kriterlerine münasip hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgili arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak söylem edilmektedir. Taharri motorları arama sonuçlarının suistimal edilmemesi sinein bu kriterleri yayınlamamaktadır, fakat bazı ipuçları verilerek en azından nelerin mimarilmayacağı dair bilgelik vermektedir. İnternetin yevmi evetşamda ve hesaplı anlamda enerjisinin artması neticesinde hızla yaygınlaşmaya başlamıştır. Dijital pazarlamanın bir alt koludur.

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